Pricing Home Food Products: The Math Most Sellers Miss
By Jordan Pierce··7 min read
Pricing is where most home food businesses quietly lose money.
Start with food cost
Track exactly what goes into one unit. Don't estimate — weigh it.
Apply a 3-4x multiplier
3x food cost is your floor. 4x is healthy. Below 3x and labor + packaging eat your margin.
Add packaging and labor explicitly
Packaging is $0.50-$2.00/unit. Labor is whatever your hourly rate divided by units-per-hour gives you.
