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Food Business Pricing

How to Price Meal Prep Services for Profit

By Maya Alvarez··8 min read
How to Price Meal Prep Services for Profit — Food Business Pricing

Customers compare your meal prep to takeout, not to grocery. Price accordingly.

Target food cost: 30–35%

A $12 meal should cost you ~$4 in ingredients.

Don't forget packaging

Meal prep containers run $0.50–$1.20 per meal.

Bundle pricing wins

5-meal packs at $58–$70 outperform individual meals on both AOV and customer retention.

Frequently asked questions

About Maya Alvarez

Maya covers cottage food laws, tamale businesses, and farmers market selling. She has spent 6+ years interviewing home food entrepreneurs across the US.

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